Marketing, leadership, business, growth hacking, people & teams!
Engineerturned Marketeerturned Business Leaderturned Growth Hacker.
Co-founder & VP Marketing and Growth @ Stori – fast growing startup – fintech in Mexico. Agile and Growth Hacking!
10+ years @ P&G Mexico and LATAM, managing categories such as Blades & Razors, Male Grooming, Paper, Baby, Fem Care, Home Care, among others.
4 years as head of Marketing for Consumer Health Care @ Merck and then with the Bayer acquisition leading the #1 OTC company in Mexico with Brands like Aspirin, Flanax (Aleve), Redoxon, Coppertone, Dr. Scholls, emong others.
Experience as CMO in Jafra Cosmetics and Vips, the largest chain restaurant in Mexico, leading its transformation and re-positioning.
The greatest and coolest challenge is always the PEOPLE. The teams and the organizational culture that needs to be built to develop high performing teams.