About Me

Engineer turned Marketeer turned Business Leader turned Growth Hacker.

  • Co-founder & VP Marketing and Growth @ Stori – fast growing startup – fintech in Mexico. Agile and Growth Hacking!
  • 10+ years @ P&G Mexico and LATAM, managing categories such as Blades & Razors, Male Grooming, Paper, Baby, Fem Care, Home Care, among others.
  • 4 years as head of Marketing for Consumer Health Care @ Merck and then with the Bayer acquisition leading the #1 OTC company in Mexico with Brands like Aspirin, Flanax (Aleve), Redoxon, Coppertone, Dr. Scholls, emong others.
  • Experience as CMO in Jafra Cosmetics and Vips, the largest chain restaurant in Mexico, leading its transformation and re-positioning.

The greatest and coolest challenge is always the PEOPLE. The teams and the organizational culture that needs to be built to develop high performing teams.

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